International marketing strategies

Table of Contents Introduction Starbucks background information Theoretical framework Analysis-application of theory to evidence Conclusion Recommendations References Introduction International marketing strategy is the act of identifying the needs of customers in foreign countries, and supplying them with the required goods or services. This may also entail consideration of the right place, at an affordable price that is favorable to the customers. International marketing strategy involves communicating and handling customer relationships. This is to ensure the business remain beneficial to customers as well as the stakeholder (Khanh, 2009).Advertising We will write a custom term paper sample on International marketing strategies specifically for you for only $16.05 $11/page Learn More To some extent, some multinational corporations are lucky to use the same strategy in domestic and international marketing. For instance, a company such as pen manufa cturing organization has a slogan that can be globally applied â€Å"finest writing in the world† (Isobel Lowe, 2008). It has always been a beneficial aspect of any organization in understanding the importance of international marketing concepts. Most international companies offer goods and services targeting global audience. Starbucks background information This discussion below will focus on Starbucks International Corporation and its international marketing strategies that have made it succeed globally. Starbucks is the largest coffee house corporation globally, based in Seattle Washington. The company has ventured in more than 55 countries with most of its stores in United States, Canada and United Kingdom (Onkvisit Shaw, 2008). The company has a history of expanding rapidly through the sale of its main products such as beverages, pastries, whole coffee beans, and merchandise. Most of the company’s products are sold seasonally, while some are made specifically fo r a certain locality. In addition, to breakfast component that star bucks sells, the company has an entertainment division and listen music brand. Marketing books, music and the film are also part of their products in the market. The most intriguing part of Starbucks marketing expansion is that it started as a single small store in 1971. The company has expanded and attained a level of 21st century coffee giant. This change of size is managed through marketing strategies. The company has put some measure to ensure that, its growth and development does not affect its culture, as well as its leadership goals. Through the application of marketing strategies globally, star bucks has also encountered several challenges, some of which it developed some solutions. Just like any other company, the marketing of star bucks in the international market has not been so easy, but it managed to withstand several challenges. The key issues that have been focused on by star bucks include the urge to expand its profitability in Japan, managing the markets threats, maximizing in advertising as well as in research and development (Svend, 2007).Advertising Looking for term paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The company has also made extra efforts in enhancing its corporate strategy to ensure its global marketing has run smoothly. Just like any other corporation, the main objective of star buck is to increase its profitability. The company has adopted various strategies to ensure it maintains a competitive edge. Theoretical framework International marketing strategy entails several processes, which any multinational company has to follow. It is evident that some companies have tried to adopt international marketing, but they fail. Some of the major concepts of international marketing strategy are market assessment, and the consideration of the four ps of marketing (Kurtz, 2009). The four ps are the product, price, place, and promotion aspect. The market assessment concept is the new factor and entails many other factors when a company is adopting an international marketing strategy. The first part of marketing assessment involves background identification of the customers’ requirements in the readily available market. This is the point where a company would be required to list all the countries, where its products or services can best serve. A whole country cannot be a target, so groups that can best utilize the goods or service are identified. The second part of market assessment is to cut down the list prepared in the first part, depending on the finances and economic factors of various markets segments. The principal financial factors that may need to be put in place are the prevailing interest rates, inflation rates, and other monetary policies within a given country (Pride, 2010). Economic factors include the magnitude, intensity, and growth potential of a certain market segment. This analysis would help an organization to eliminate unfavorable countries from the original list. The third step involves the company in question to determine the legal and political forces of the left countries in the list. This is crucial, as it is advantageous to ensure that the laws of a certain country would protect the business rights. It would be a significant mistake for any company to plan to venture in a politically unstable nation like Iran. The fourth step is in considering the socio-cultural forces of the potential country. The moral and cultural values of the country would profoundly affect the progress and operation of the business (Ferrell, 2010). It would be advisable to determine what is allowed and what is not. For instance, some religious beliefs do not allow the consumption of caffeine, which is a vital component in coffee and tea. In a country where, such religion is dominant, there would be no need of extending the coffee business there.Adver tising We will write a custom term paper sample on International marketing strategies specifically for you for only $16.05 $11/page Learn More At this level of market assessment, the company would be left with a choice of two or more countries to venture. It would be appropriate stage to consider the competitive factors in the remaining countries. This decision depends on the policies of the organization; some would prefer where there is less competition, while some may prefer where there is stiff competition (Lussier, 2008). For instance, where there are so many companies of selling breakfast components, it is evident that there are potential customers for the products. This would lead to another company to extend its products there. The final step of market assessment is doing the practical evaluation of the chosen countries through a field trip. The result of such trip gives the final solution concerning the most appropriate goods or services to be o ffered in the found market. The product strategies are at times different, depending on the product or the intended target group. There are products that may not require any form of modifications, while some must be modified to meet the requirements of the customers. For instance, a company manufacturing pens does not require any modifications. However, some products must be modified depending on the culture and local laws of the country. For instance, the companies that manufacture chewing gums usually pack them in 10 to 20 pieces for their United States customers, who have high purchasing power (Thomson Fuller, 2010). However, in countries with weak purchasing powers the pieces packed goes up to five, to match the requirements of the customers. The promotion strategy, as well takes a different move, depending on a country. Most of multinational enterprises make use of advertisement, when promoting their products in other countries. There are several options of promotion, which a company may adopt depending on the products or services. For instance, similar products may take similar promotion slogan, or similar products with different promotion slogans. A company may decide to use the same promotion slogan for different products, or else, different products with different selling slogans. The pricing strategy also depends on several factors such as government laws, and legal forces. Most of the countries have put a maximum and minimum prices on the commodities sold there. Place strategy depends on the customers. Multinational enterprises should always place their products at the most convenience position for their customers (Daily news, 2008). The use of distribution channels should assist the customers to obtain the product or a service at an affordable price. The used distribution channel has an effect on the price of the product, and this should also be considered, depending on the affordability of the customers.Advertising Looking for term paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Analysis-application of theory to evidence The marketing strategy of star bucks has motivated most of the companies towards their success. Its history and rapid expansion have made this company act as a role model for other multinational enterprises. From its single store in 1970s, the company has grown to a great empire in United States and other foreign countries. Globally, star bucks have acted as a motivation for many businesses of all sizes, because it started as a small business (Dawson, 2002). Several business schools have studied the unique marketing strategy of star bucks, in their efforts of determining how such strategies work out. The international marketing strategy is referred to as unique, as the company makes use of unconventional strategies. Starbucks does not promote its products in billboards, spaces or a newspaper. Most of the large and famous companies make use of such methods to promote their products. According to the market research that Starbucks conducted, it made a decision of using unconventional methods to promote its products domestically, and internationally. Most of the leading promotion strategies that Starbucks used included, â€Å"perfect cup of coffee† this is one of its strategies of promoting the company’s coffee (Kembell, 2002). This slogan emphasizes on the quality of the product. Despite the high prices of its coffee, the company has tried to provide customers with a satisfying product. Starbucks coffee is a rich product with delicious flavor and aroma. Another strategy is â€Å"third place†, from the beginning; the marketing strategy of star bucks has focused on creating an extra place for customers between home and work. This strategy attracted most customers, due to its relaxing and unique experience. The concept of the third place is strongly attached to this company, and customers seem to appreciate. Starbucks have also invested considerably on ensuring customer satisfaction. It is evident that , from the store entrance to the last drop of their coffee, customers are made to feel the goodness of enjoying Starbucks products. The company has also come up with a community around its brand. This is created through their website, where customers are given an opportunity to air their experiences with star bucks (Kembell, 2002). The company, in turn, participate in customers views, to ensure they feel catered for by the company. By smart partnership, star bucks have managed to venture into various countries, and thrive well in business. This strategy has enabled the company to increase its sales in most of its stores. This was a clear demonstration that even successful businesses need assistance for them to achieve their set goals. This strategy started in 1993, when Starbuck collaborated with Barnes and Noble bookstore in America. The main theme of this partnership was to ensure the availability of its products to bookstore customers. In 1995, Starbucks collaborated with Canadia n Bookstore Company with the same purpose of products expansion. Moreover, in 1996, the company still collaborated with Pepsi-cola Company, with the aim of initiating a business called North American coffee partnership (Kembell, 2002). Among many more, the company has also collaborated with Hyatt Hotels Corp, to ensure its customers receive the best product at the right place. Through partnership strategy, Starbucks was able to achieve its goals, venture into new markets, and increase its financial base. Companies working together and sharing financial risks may achieve targets easily. The products and services of Starbucks have been always modified through creative and innovative ideas, to meet the requirements of the customers. For instance, the company introduced various flavors to its coffee, and new foods on its menu. Moreover, Starbucks was among the first companies to enable Internet services in its stores (Onkvisit Shaw, 2008). Brand marketing is another crucial strategy th at Starbucks uses. This entails, word of mouth promotion and letting outstanding features of its products and services speak for themselves. The current success of the company has been enhanced by its unique marketing strategies. The use of diversified revenue stream is another international marketing strategy that Starbucks has adopted. The company understands the risks of putting all eggs in one basket. According to Data Monitor, in 2003 the sales of Starbuck comprised of 75% beverages, 13% food products, 6% coffee beans, and 6% were made of coffee making tools (Kembell, 2002). The company is still in the plan of searching for extra chances in distribution channels for its products. In 2005, the distribution outlets in star bucks increased from 20000 to 31200. These outlets were selling their products such as Wal-Mart, Target, and several grocery stores (Nugroho, 2006). The increase of outlets was approximately 50% increment, which expanded their capability to serve as many custom ers as possible (Onkvisit Shaw, 2008). The introduction of new retail stores, and the increased cash flow from the existing stores led to increased company profitability. The introduction of new outlets was associated with the introduction of new products. In 2005 when the company increased its outlets, the net revenue was $6, 369,300 that was an increment from $5,294,247, which was the net revenue for 2004(Nugroho, 2006). The history of star bucks gives an evidence of diverse channels of distribution for its products. The company has a unique strategy of reaching and serving customers in their working places, when travelling, and even when dining. This has been made possible through the incorporation of competent third parties, which understands better value and quality commitment of star bucks. For instance, through the assistance of food service companies, star bucks managed to distribute whole bean and ground coffees to offices, restaurants, and even in health care facilities. For instance, according to the company financial reports, it was evident that, in 2001, the company had more than 5500 food service accounts, which managed to contribute more than 30% of the total revenues of the company in the same year (Nugroho, 2006). This was a clear show of how the third party companies are assisting the company to reach out to its customers. The company has made extra efforts in ensuring its products reach the intended customers at the right place and condition. Star bucks have ventured in more than fifty countries with so many outlets. The company has even introduced online selling of its products, whereby the customers can purchase the products anywhere, and anytime. This has created much convenience for those customers, who are always busy (Kembell, 2002). They also have a tendency of reaching the customers by concentrating their outlets at one point. Star buck is known to promote its product both nationally and internationally levels. They have used variou s media services to reach the customers through placing adverts for their quality products. Severally, they hold promotion for their products, where people are given chances to taste their coffee, as an effort of building brand loyalty to the customers. In 2010, when Starbucks were celebrating its 40th anniversary, the key theme was to facilitate the development of their brand image. The company introduced new images for coffee cups, cups holders, as well as for the shopping bags (Grant, 2010). During this period, the company also introduced a new coffee blend to the public, which they named Tribute. All these new modifications to their products were for ensuring the constant development of their brand image. The new identity was marked by a bright green color that showed vibrancy of the products. The company wanted to portray the act of evolution for their products. The main theme was to re-energize their customers, both existing and new ones. Any change to the brand image of the c ompany should be carefully handled, as it may end up confusing the customers. The understanding and acceptance of customers are particularly crucial factor that need to be considered first (Grant, 2010). The change may also act as a limitation of widening the product line, as they may end up losing the new customers, who may not be so familiar with the company. Conclusion The management of star bucks has tried to ensure the achievement of the most crucial aspects of the company. The company was in dire need of expanding its profitability in Japan. This was to be achieved through increasing its outlets up to 1000 in 2007. The company managed to achieve this number, and eventually its profitability started increasing (Zatorska, 2009). Another crucial issue was to manage its threats in the market. The company has been facing stiff competition from big companies such as Folgers, Kellogg, general mills, and post. The unique strategies of international marketing for Starbucks have enabled it to compete effectively. Starbucks has always looked forward to maximizing its advertisement coverage, to reach as many customers as possible (Onkvisit Shaw, 2008). This has been made possible through the establishment of online interaction of the company with its customers. Through online advertisement, the company can reach wider market coverage. Although it has also participated in thorough research and development programs, there is also much to be discovered about the local customers’ tastes and preferences. Understanding customers more, would mean better services, hence increment of customer base and profitability. Recommendations Currently, people globally are becoming health conscious; hence, the Starbucks Corporation should introduce organic food products and health drinks. Most of the products currently are focusing on the healthy of their customers. Through the provision of such items, the company can improve its image, as well as increased customer base. On th eir catering department, the company can also offer office or home delivery at some incidences (Knorrl, 2009). Through this service, star buck would end up attracting more customers such as big companies, who can rely on coffee delivery to their offices. The service has a higher possibility of resulting to long-term contracts, between star bucks and potential clients. Although Starbucks have expanded in foreign countries, the company has not exploited all the available opportunities. The company has portrayed a trend of depending extremely on its domestic stores success. As it ventures into other countries, the company should conduct thorough market assessment. Recently the company was forced to terminate its services in three outlets, in Singapore. A thorough analysis especially on social and cultural aspects of the country is very crucial. Despite that, the company has developed a community with its brand; it should also improve its corporate image. Another opportunity, through wh ich Starbucks can increase its sales, is by increasing bottled drinks. Most of its bottled drinks are sold in supermarkets and in special stores, which requires to be expanded. Several suggested products are considered as favorite by the customers such as seasonal drinks and iced tea, and can increase its sales. The expansion of bottled drinks in most of its stores globally would also improve the customers’ awareness of the product. It has also been suggested that, if Starbucks could extend its services matching culture preferences, this would increase its customer base globally (Onkvisit Shaw, 2008). For instance, it is well known that Chinese are more interested in tea than coffee, and so the market for tea would do well in china. More market research concerning the local tastes and preferences should be done, to ensure the customers’ satisfactions are well met. Research on local culture internationally should be done to ensure wide market coverage. References Daily news, 2008, Starbucks takes coffee break. Daily News. Web. Dawson, C., 2002, Losses climb as starbucks Japans growth grinds  Down. International Asian business. Web. Ferrell, C., 2010, Marketing Express. Minnesota: Cengage Learning. Grant, R., 2010, Contemporary strategy analysis. New York: Wiley-Blackwell. Isobel, D., Lowe, R., 2008, International marketing strategy: analysis, development  and implementation. New York: Cenage Learning. Kembell, B., 2002, Catching the Starbucks fear. Business Marketing. Web. Khanh, P., 2009, Marketing strategy of Starbucks coffee. New York: GRIN Verlag. Knorrl, L., 2009, International commerce. Michigan: Cengage Learning. Kurtz, D., 2009, Contemporary Marketing. Michigan: Cengage Learning. Lussier, R., 2008, Management Fundamentals: concepts, Applications, skill  development. New York: Cengage Learning. Nugroho, D., 2006, Starbucks strategy. Starbucks global quest. Web. Onkvisit, S., Shaw, J., 2008, International marketing: strategy and the ory. New York: Taylor Francis. Pride, W., 2010, Foundations of Marketing. Michigan: Cengage Learning. Svend, H., 2007, Global marketing: a decision-oriented approach. New York: Financial Times Prentice Hall. Thomson, N., Fuller, C., 2010, Basic strategy in context: European Text and cases.  New York: John Wiley and Sons. Zatorska, M., 2009, Strategy of starbucks in Japan. International Marketing. Web. This term paper on International marketing strategies was written and submitted by user Lexie Pate to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Elementary School Science Fair Projects

Elementary School Science Fair Projects It can be a challenge to come up with an elementary school science fair project idea thats fun and challenging. Even at the grade-school level, there will be fierce competition to come up with the winning idea- but winning first prize should not be the focus of your childs project. Learning and making the project fun and encouraging a genuine interest in science should be your top priority. Elementary School Science Fair Project Basics Elementary school projects arent supposed to be rocket science (though of course, they can be). Keep in mind, judges will disqualify projects if they suspect parents did too much or all of the work. Part of science is making a reproducible procedure. Resist the temptation to let your child make a display or do a demonstration. Instead, gear the project toward answering a question or solving a problem. Start by finding a video an online tutorial for a project that appeals to your child and then let him or her try to reproduce it. Make sure to follow all directions and safety precautions outlined in the experiment to the letter. Documentation is also essential to the success of your childs project. Keeping careful notes and taking pictures as the project progresses is a great way to document data. These notes should include how well his or her results match those of the original project. How Much Time Should Be Devoted to the Project? Time is a factor that has to be considered for all science projects. Even though the actual number of hours spent to complete any given project may be the same, some science fair projects can be done over the space of a weekend, while others that involve recording data over a period of time (say, 10 minutes per day over the course of a few weeks). Finding out if theres going to be a year-end science fair that your child will be expected to participate in will allow you to plan accordingly. Weekend Projects The following projects can be accomplished fairly quickly. Make sure your child sets a specific goal to be achieved or question they will be attempting to answer. Gather the specific items needed to complete the project in advance. Have your child document the steps in the experiment as they go along and also record his or her conclusion at the end. Try making colored bubbles. Can you color them with food coloring? If so, what differences do you notice between colored bubbles and regular bubbles?Can you predict what things will glow under a black light?Will chilling an onion before cutting it keep you from crying?What ratio of vinegar to baking soda produces the best chemical volcano eruption?Are night insects attracted to lamps because of heat or light?Can you make Jell-O using fresh pineapples instead of canned pineapples?Do white candles burn at a different rate than colored candles?Compare using saltwater (a saturated solution of sodium chloride) and freshwater to dissolve Epsom salts. Will the saltwater dissolve the Epsom salts? Does the freshwater or saltwater work more quickly or effectively?Does the shape of an ice cube affect how quickly it melts?Do different brands of popcorn leave different amounts of unpopped kernels?How do differences in surfaces affect the adhesion of tape?If you shake up different kinds or brands of soft drinks (e.g., carbonated), will they all spew the same amount? Are all potato chips equally greasy (you can crush them to get uniform samples and look at the diameter of a grease spot on brown paper)? Is greasiness different if different oils are used (e.g., peanut versus soybean)?Can you use a household water filter to remove flavor or color from other liquids?Does the power of a microwave affect how well it makes popcorn?If you use invisible ink, does a message appear equally well on all types of paper? Does it matter what type of invisible ink you use?Do all brands of diapers absorb the same amount of liquid? Does it matter what the liquid is (water as opposed to juice or milk)?Do different brands of batteries (same size, new) last equally long? Does changing the device in which the batteries are used (e.g., running a flashlight as opposed to running a digital camera) change the results?Is the nutritional content of different brands of a vegetable (e.g., canned peas) the same? Compare labels.Are permanent markers really permanent? What solven ts (e.g., water, alcohol, vinegar, detergent solution) will remove the ink? Do different brands/types of markers produce the same results? Is laundry detergent as effective if you use less than the recommended amount? More?How does the pH of soil relate to the pH of the water around the soil? You can make your own pH paper, test the pH of the soil, add water, then test the pH of the water. Are the two values the same? If not, is there a relationship between them?Do clear flavored drinks and colored flavored drinks (same flavor) taste the same? Does it matter if you can see the color?What percent of an orange is water? Get an approximate mass percent by weighing an orange, liquefying it in a blender, and measuring the strained liquid. (Note: other liquids, such as oils, will be present in trace amounts.) Alternatively, you could bake the weighed orange until it is dried and weigh it again.Does the temperature of a soda affect how much it sprays?You can refrigerate a soda, warm one in a hot water bath, shake them up, measure how much liquid is sprayed out. How do you explain the results?Do all brands of soda spray the sam e amount when you shake them up? Does it matter if its diet or regular soda? Do all brands of paper towels pick up the same amount of liquid? Compare single sheet of different brands. Be sure to use a teaspoon to measure incremental additions of liquid and record the number accurately. Continue to add liquid until the sheet until it is saturated, let any excess liquid drip off, and then squeeze the liquid from the wet paper towel into a measuring cup. Week-Long Projects These projects may take more than a few days to complete, as the processes they involve dont always happen overnight. If one of these projects interests your child, make sure he or she will have enough time to see it through to its conclusion, and again, make sure they document the steps they take along the way. What type of plastic wrap best prevents evaporation?What plastic wrap best prevents oxidation?Figure out how much of a weeks worth of your familys trash could be recycled. Compare the recyclables against the total amount of trash to determine what percentage is thrown away what could be re-used.Does light affect the rate at which foods spoil?Do the same types of mold grow on all types of bread?How does temperature affect the growth of Borax crystals? Crystals can be grown at room temperature, in the refrigerator, or in an ice bath. Growing crystals takes from two to five days. Since boiling water is required to melt the Borax, make sure to supervise your child.What conditions affect the ripening of fruit? Look at ethylene and enclosing a fruit in a sealed bag, temperature, light, or nearness to other pieces or fruit. Plant Germination and Growth (Long-Term Projects) Projects that involve growing plants over a period of time to see how different factors affect growth rate and germination are very popular with kids but they do take time and careful tending. You want your child to be excited by science. If it seems like a chore, they may lose interest. Younger children or those with short attention spans may be better off with a project from which they can see the results more quickly. If your child is good at keeping up with commitments and has the patience to watch things unfold, these projects are excellent examples from which they can learn and draw their scientific conclusions. How do different factors affect seed germination? Factors that you could test include the intensity, duration, or type of light, the temperature, the amount of water, the presence/absence of certain chemicals, or the presence/absence of soil. You can look at the percentage of seeds that germinate or the rate at which seeds germinate.Is a seed affected by its size? Do different size seeds have different germination rates or percentages? Does seed size affect the growth rate or final size of a plant?How does cold storage affect the germination of seeds? Factors you can control include the type of seeds, length of storage, the temperature of storage, light, and humidity.Does the presence of detergent in water affect plant growth?What is the effect of a chemical on a plant? You can look at natural pollutants (e.g., motor oil, runoff from a busy street) or unusual substances (e.g., orange juice, baking soda). Factors that you can measure include rate of plant growth, leaf size, life/death of the plant, the color of ​the  plant, and its ability to flower/bear fruit. Does magnetism affect the growth of plants? Science Fair Projects Beyond Grade School If your child loves science and is nearing grade school graduation and you want to keep their enthusiasm engaged, you can plan ahead by getting familiar with these science project ideas geared toward more advanced levels of education. Middle School ProjectsHigh School ProjectsCollege Projects

History and theory Essay Example | Topics and Well Written Essays - 3000 words

History and theory - Essay Example Las Vegas and Dubai represent two hot points in the global tourism map. These two desert cities have grown from dusty outposts to globally known tourist destinations over a short period of time. Las Vegas is globally recognised as the entertainment capital of the world and this tourist destination is prominent for its casino hotels and related entertainment activities. Dubai is also a famous global destination that attracts visitors on the strength of wonderful shopping experiences and other ancient and modern attractions. Despite political, economical, social, and environmental differences, Las Vegas and Dubai uphold prominent positions as the most attractive tourist destinations of the world, for these two cities   have notably contributed to their home countries’ GDP even in the midst of the recent   global financial crisis.  This paper will evaluate the tourism sector of Las Vegas and Dubai and explore further scope of tourism development in these cities. Overview of tourism in Las Vegas and Dubai Las Vegas witnessed unprecedented positive changes in its tourism industry throughout the second half of the 20th century. During this time, this city was one of a few global tourist destinations that offered entertainments like casino gambling. ... The proliferation of the gaming industry over the last few decades forced Las Vegas tourism sector to strengthen its market position. In spite of these challenges, Las Vegas still remains to be a hot choice for tourists across the globe. Official data indicate that 39,727,022 people visited Las Vegas in 2012 (Las Vegas Convention and Visitors Authority). While analyzing the latest financial reports, it seems that the region’s tourism sector has begun to recover from the global financial crisis. According to the financial data released by the Gaming Control Board, the city’s revenues on the Strip increased by 3.6% to reach $580.7 million in October 2012 as compared to the revenues realized in the same period a year ago (Higgins 2012). In addition, the region’s tourism industry produced nearly 16,000 jobs in leisure and hospitality sectors since the worst of the recent global recession in November 2009 (Rossi 2011). Stratosphere, the tallest observation tower in th e Western US, is one of the major attractions of Las Vegas. It offers spectacular views and amusement rides like SkyJump, Insanity, Big Shot, and X-Scream (Las Vegas Sun). The fountains at Bellagio is another well known attraction of the Las Vegas Strip. The dancing waters choreographed to popular music greatly amuse visitors. Another prominent attraction is Las Vegas Strip’s Fashion Show Mall, one of the largest enclosed malls in the United States. It contains many stores, restaurants, seven flagship department stores, fashion runway, and other facilities. The city’s 3.9-mile Monorail system gives a wonderful transport experience to visitors. This Monorail system is the only privately owned public